The High Roller is the world's tallest observation wheel, elevating the experience through immersive entertainment and media from queue to cabin. THG designed and produced the High Roller, at the time of construction the world’s tallest observation wheel, from concept all the way through to opening day. Caesar’s Entertainment enlisted THG for their expertise in attractions, production, and showmanship, knowing that only a thoughtful integration of all three would result in a successful final product. THG totally reinvented the observation wheel, created an elegant spokeless design with a state-of-the-art lighting package that would create new jewel in the Las Vegas skyline. Guests climb aboard and enter custom-designed luxury cabins before rising to a height of 550 feet. Along the way, they experience a 30-minute ride, complete with hosted media and in-cabin entertainment, that delivers far more than spectacular views. However, the in-cabin experience is only part of the story.THG designed the High Roller queue and pre-show to provide the perfect complement to the main attraction, with themed areas and original artwork to set the mood. The queue culminates in a massive pre-show theater with a 270-degree screen that plays five original shows that pay tribute to the spirit, history, music, and entertainment of Las Vegas. Since opening in 2014, the High Roller has become an iconic part of the Las Vegas skyline, appearing on countless mugs, t-shirts, and merchandise. THG is proud to have  contributed this superlative addition to one of the world’s great entertainment destinations. Location Las Vegas, Nevada, USA Client Caesar's Entertainment Industry Attraction — Observation Wheel Awards 2014 Guinness World Record, The largest observation (Ferris) wheel 2015 AISC’s Innovative Design in Engineering and Architecture with Structural Steel (IDEAS2) Awards 2015 Structural Awards for the Institution of Structural Engineers, Award for Arts & Entertainment Structures More Projects

Secret Life of Pets: Off the Leash! Theme Park Attraction Illumination’s The Secret Life of Pets: Off the Leash! is a family-friendly dark ride at Universal Studios Hollywood™. In the attraction, guests assume the role of stray puppies traveling through bustling New York City streets in search of a forever home, encountering major characters from the films along the way. Riders travel in two-seat "cardboard box" vehicles moving through the animated world of Max, Duke, Gidget, Snowball, and their friends. THG partnered with Illumination Entertainment and Universal Creative™ to offer creative consultation from the attraction concept design and schematic design stages, all the way through the attraction’s final installation. THG was additionally tasked with overseeing the integration of animated figures and projection-mapped special effects. Through collaboration and creative thinking, THG ensured this process was anything but ruff! Location Hollywood, California, USA Client Universal Creative Industry Theme Parks — Attractions Awards 2022 Thea Award for Outstanding Achievemet More Projects

Jurassic World : The Ride Theme Park Attraction Jurassic World – The Ride is an immersive attraction that brings the thrilling world of the Jurassic World franchise to life. Located at Universal Studios Hollywood, this ride combines cutting-edge technology with captivating storytelling to create an unforgettable experience. Guests embark on a boat tour through the lush landscapes of Isla Nublar, encountering lifelike dinosaurs and stunning animatronics along the way. Partnering with Universal Creative, THG led the development of upgrades for the iconic ride. This included the new Indominus Rex & T.Rex finale, the Mosasaur Digital Aquarium, the all-new tiki bar Isla Nu-Bar. Location Hollywood, California, USA Industry Theme Parks Awards 2022 Thea Award for Outstanding Achievement More Projects

DreamWorks Theatre Featuring Kung Fu Panda 4D Theatre Show DreamWorks Theatre featuring Kung Fu Panda is a multisensory, immersive attraction at Universal Studios Hollywood. Set on the morning of the Emperor's Great Feast of Heroes, the show follows Dragon Warrior Po, Shifu and Mr. Ping on an epic adventure. This family-friendly experience seamlessly blends cutting-edge technology with the heart and humor of the Kung Fu Panda franchise. Resulting in a show that is equal parts thrilling and charming. THG partnered with Universal Creative including show set design to guide the narrative and projection-mapped animation integration with the theatre. Extensive mock-ups and studies were done to ensure a captivating blend of innovative 4-D technologies. Location Hollywood, California, USA Industry Theme Parks More Projects

Dragons Wild Shooting Interactive Dark Ride Lotte World contracted THG to design, produce, and build an interactive dark ride that combines the excitement of a shooting gallery with the fantasy of a story-based dark ride. Smoldering ruins, a castle’s towers glowing with dancing firelight, dragons, and jesters are all part of the excitement. The setting of this one-of-a-kind dark ride includes practical targets, media-based targets, and highly themed sets and props. Dragons Wild Shooting was the first interactive ride utilizing media and practical targets. One of the most exciting aspects of the project was that Lotte World challenged THG to produce a completely original IP. THG gladly accepted that challenge (a rarity in the attractions business generally) and set to work designing a raft of whimsical dragon characters of all shapes and sizes. THG also produced all other aspects of the ride, including graphic design, themed architecture and sets, charming animated media, and an exciting musical score. CLIENT Lotte World Location Seoul, South Korea Industry Theme Parks More Projects

The Simpsons Ride Dark Ride The Simpsons Ride is a motion simulator attraction at Universal Studios Hollywood, set inside the fictional Krustyland, a theme park dreamed up by Springfield's own Krusty the Clown. The story finds The Simpson family on an exclusive behind-the-scenes tour of Krusty's newest thrill ride, only to have Sideshow Bob hijack the experience and attempt to destroy the park with guests on board. The result is a high-energy, comedy-packed adventure that brings the world's longest-running animated series to vivid, physical life. THG worked closely with the Universal Creative team to help transform the iconic Back to the Future: The Ride attraction at both Universal Studios Hollywood and Universal Studios Florida into The Simpsons Ride. THG provided ideation creative development, ride vehicle design, concept art, and show set design. Location Orlando, Florida & Hollywood, California Industry Theme Parks More Projects

Paramount Gateway Indoor Attraction THG worked with Paramount Studios to develop & design an upcoming indoor attraction destination for two separate locations. Drawing on Paramount’s rich library of intellectual properties, THG developed several interactive immersive experiences that allow guests to play within the worlds they love. IPs utilized included Tomb Raider, World War Z, Mission Impossible, Rango, Spongebob Squarepants, Dora the Explorer, The Godfather, Teenage Mutant Ninja Turtles, Transformers and Star Trek. Location Worldwide Industry Theme Parks More Projects