High Roller


High Roller Observation Wheel THG designed and produced the High Roller, at the time of construction the world’s tallest observation wheel, from concept all the way through to opening day. The High Roller elevated the observation wheel experience by incorporating entertainment and media throughout the queue and guest cabins. THG designed and produced the High Roller, at the time of construction the world’s tallest observation wheel, from concept all the way through to opening day. Caesar’s Entertainment enlisted THG for their expertise in attractions, production, and showmanship, knowing that only a thoughtful integration of all three would result in a successful final product. THG totally reinvented the observation wheel, created an elegant spokeless design with a state-of-the-art lighting package that would create new jewel in the Las Vegas skyline. Guests climb aboard and enter custom-designed luxury cabins before rising to a height of 550 feet. Along the way, they experience a 30-minute ride, complete with hosted media and in-cabin entertainment, that delivers far more than spectacular views. However, the in-cabin experience is only part of the story.THG designed the High Roller queue and pre-show to provide the perfect complement to the main attraction, with themed areas and original artwork to set the mood. The queue culminates in a massive pre-show theater with a 270-degree screen that plays five original shows that pay tribute to the spirit, history, music, and entertainment of Las Vegas. Since opening in 2014, the High Roller has become an iconic part of the Las Vegas skyline, appearing on countless mugs, t-shirts, and merchandise. THG is proud to have  contributed this superlative addition to one of the world’s great entertainment destinations. Location Las Vegas, Nevada, USA Client Caesar's Entertainment Industry Attraction — Observation Wheel Awards 2014 Guinness World Record, The largest observation (Ferris) wheel 2015 AISC’s Innovative Design in Engineering and Architecture with Structural Steel (IDEAS2) Awards 2015 Structural Awards for the Institution of Structural Engineers, Award for Arts & Entertainment Structures More Projects

Secret Life of Pets: Off the Leash


Secret Life of Pets: Off the Leash Theme Park Attraction THG worked with Universal Creative to provide creative consultation and leadership from concept design through installation on the Secret Life of Pets: Off the Leash attraction at Universal Studios Hollywood. THG collaborated closely with the IP holder to help create an attraction that delivers on all the fun, charm, and mischief of the films. The original Secret Life of Pets film answered the age-old question: what do our pets do all day while we’re out of the house? The ride at Universal Studios Hollywood takes it a step further and lets us become pets that are about to be adopted into a new home. THG worked on the attraction alongside Universal Creative throughout its development cycle, beginning with concept sketches and narrative development illustrating potential scenes and premises for approval by Illumination, the producer of the films. These scenes were then further developed in the schematic design phase, with special attention paid to the integration of audio-animatronics and projection-mapped special effects. Finally, THG followed the project into the field and helped oversee the final installation of the ride. The attraction premiered in April of 2021 and has since become an audience favorite at USH – a testament to the power of a well-designed dark ride combined with a beloved IP. Location Hollywood, California, USA Client Universal Creative Industry Theme Parks — Attractions Awards 2022 Thea Award for Outstanding Achievemet More Projects

Jurassic World: The Ride


Jurassic World : The Ride Theme Park Attraction Jurassic World: The Ride is a headline attraction at Universal Studios Hollywood, based on its previous ground-breaking incarnation – Jurassic Park: The Ride. With new films in the Jurassic World franchise hitting theaters, THG worked closely with the Universal Creative team to provide creative direction and lead the development of upgrades for the iconic ride. This included the new Indominus Rex & T-Rex confrontation, the Mosasaur Digital Aquarium, the all-new tiki bar Isla Nu-Bar, and much more. The refreshed story and updated elements opened to rave reviews in the summer of 2019, extending the power and longevity of the legendary attraction for generations to come. Location Hollywood, California, USA Industry Theme Parks Awards 2022 Thea Award for Outstanding Achievement More Projects

DreamWorks Theatre


DreamWorks Theatre 4D Theatre Show THG, working directly with the Universal Creative team, developed the redesign of the former location of the Shrek 4D attraction into the DreamWorks Theatre: Kung Fu Panda Adventure at Universal Studios Hollywood. THG provided creative direction and show set design to guide the narrative and the projection-mapped animation integration with the theater. As part of the process, THG created extensive mockups and sightline studies to ensure the successful execution of the tech-heavy attraction. A major design goal was to seamlessly integrate the look of the theater with the classic Spanish Revival style of the Universal Studios Hollywood main street. That architectural style was then extended to the interiors of the theater lobby and the main attraction space. In a significant upgrade from the Shrek 4D show, the Kung Fu Panda Adventure doesn’t limit the media to a screen – it uses the entire theater as a projection surface! As the show progresses, the venue transforms from classic Hollywood cinema to a 360-degree projection-mapped depiction of the “spiritual realm” from the Kung Fu Panda universe.  This crowd-pleasing transformation elicits spontaneous applause and cheering from the audience – a sure sign that THG’s mission of telling amazing stories with invisibly integrated technology was accomplished. Location Hollywood, California, USA Industry Theme Parks More Projects

Dragons Wild Shooting


Dragons Wild Shooting Interactive Dark Ride Lotte World contracted THG to design, produce, and build an interactive dark ride that combines the excitement of a shooting gallery with the fantasy of a story-based dark ride. Smoldering ruins, a castle’s towers glowing with dancing firelight, dragons, and jesters are all part of the excitement. The setting of this one-of-a-kind dark ride includes practical targets, media-based targets, and highly themed sets and props. Dragons Wild Shooting was the first interactive ride utilizing media and practical targets. One of the most exciting aspects of the project was that Lotte World challenged THG to produce a completely original IP. THG gladly accepted that challenge (a rarity in the attractions business generally) and set to work designing a raft of whimsical dragon characters of all shapes and sizes. THG also produced all other aspects of the ride, including graphic design, themed architecture and sets, charming animated media, and an exciting musical score. CLIENT Lotte World Location Seoul, South Korea Industry Theme Parks More Projects

The Simpsons Ride


The Simpsons Ride Dark Ride THG worked closely with the Universal Creative team to help transform the iconic Back to the Future: The Ride attraction at both Universal Studios Hollywood and Universal Studios Florida into The Simpsons Ride, based on the hugely popular animated show. THG provided blue sky creative development, ride vehicle design, concept art, and show set design. The Simpsons Ride continues to delight audiences worldwide and remains one of the most popular attractions at the resorts. Location Orlando, Florida & Hollywood, California Industry Theme Parks More Projects

Paramount Gateway


Paramount Gateway Indoor Attraction THG worked with Paramount Studios to develop & design an upcoming indoor attraction destination for two separate locations. Drawing on Paramount’s rich library of intellectual properties, THG developed several interactive immersive experiences that allow guests to play within the worlds they love. IPs utilized included Tomb Raider, World War Z, Mission Impossible, Rango, Spongebob Squarepants, Dora the Explorer, The Godfather, Teenage Mutant Ninja Turtles, Transformers and Star Trek. Location Worldwide Industry Theme Parks More Projects

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