Project Description

High Roller

Observation Wheel

THG designed and produced the High Roller, at the time of construction the world’s tallest observation wheel, from concept all the way through to opening day. Caesar’s Entertainment enlisted THG for their expertise in attractions, production, and showmanship, knowing that only a thoughtful integration of all three would result in a successful final product. THG totally reinvented the observation wheel, created an elegant spokeless design with a state-of-the-art lighting package that would create new jewel in the Las Vegas skyline

Guests climb aboard and enter custom-designed luxury cabins before rising to a height of 550 feet. Along the way, they experience a 30-minute ride, complete with hosted media and in-cabin entertainment, that delivers far more than spectacular views. However, the in-cabin experience is only part of the story.THG designed the High Roller queue and pre-show to provide the perfect complement to the main attraction, with themed areas and original artwork to set the mood. The queue culminates in a massive pre-show theater with a 270-degree screen that plays five original shows that pay tribute to the spirit, history, music, and entertainment of Las Vegas.

Since opening in 2014, the High Roller has become an iconic part of the Las Vegas skyline, appearing on countless mugs, t-shirts, and merchandise. THG is proud to have  contributed this superlative addition to one of the world’s great entertainment destinations.

Location

Las Vegas, Nevada, USA

Industry

Attraction — Observation Wheel

Awards

2014 Guinness World Record, The largest observation (Ferris) wheel

2015 AISC’s Innovative Design in Engineering and Architecture with Structural Steel (IDEAS2) Awards

2015 Structural Awards for the Institution of Structural Engineers, Award for Arts & Entertainment Structures

The High Roller dazzles the skyline illuminated by 2,000 LED lights.
The High Roller dazzles the skyline illuminated by 2,000 LED lights.
The High Roller dazzles the skyline illuminated by 2,000 LED lights.
The cabin takes guests high up in the sky for a breathtaking sunset.
Passengers await to enter the cabin and start one of the most unique rides of their lives.
Inside one of the 28 spherical cabins where guests can enjoy not only a 360-view of the Las Vegas strip, but an entertaining media experience.
Inside one of the 28 spherical cabins where guests can enjoy not only a 360-view of the Las Vegas strip, but an entertaining media experience.
Inside one of the 28 spherical cabins where guests can enjoy not only a 360-view of the Las Vegas strip, but an entertaining media experience.
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