THG, working directly with the Universal Creative team, developed the redesign of the former location of the Shrek 4D attraction into the DreamWorks Theatre: Kung Fu Panda Adventure at Universal Studios Hollywood. THG provided creative direction and show set design to guide the narrative and the projection-mapped animation integration with the theater. As part of the process, THG created extensive mockups and sightline studies to ensure the successful execution of the tech-heavy attraction.
A major design goal was to seamlessly integrate the look of the theater with the classic Spanish Revival style of the Universal Studios Hollywood main street. That architectural style was then extended to the interiors of the theater lobby and the main attraction space. In a significant upgrade from the Shrek 4D show, the Kung Fu Panda Adventure doesn’t limit the media to a screen – it uses the entire theater as a projection surface! As the show progresses, the venue transforms from classic Hollywood cinema to a 360-degree projection-mapped depiction of the “spiritual realm” from the Kung Fu Panda universe. This crowd-pleasing transformation elicits spontaneous applause and cheering from the audience – a sure sign that THG’s mission of telling amazing stories with invisibly integrated technology was accomplished.