Secret Life of Pets: Off the Leash


Secret Life of Pets: Off the Leash Theme Park Attraction THG worked with Universal Creative to provide creative consultation and leadership from concept design through installation on the Secret Life of Pets: Off the Leash attraction at Universal Studios Hollywood. THG collaborated closely with the IP holder to help create an attraction that delivers on all the fun, charm, and mischief of the films. The original Secret Life of Pets film answered the age-old question: what do our pets do all day while we’re out of the house? The ride at Universal Studios Hollywood takes it a step further and lets us become pets that are about to be adopted into a new home. THG worked on the attraction alongside Universal Creative throughout its development cycle, beginning with concept sketches and narrative development illustrating potential scenes and premises for approval by Illumination, the producer of the films. These scenes were then further developed in the schematic design phase, with special attention paid to the integration of audio-animatronics and projection-mapped special effects. Finally, THG followed the project into the field and helped oversee the final installation of the ride. The attraction premiered in April of 2021 and has since become an audience favorite at USH – a testament to the power of a well-designed dark ride combined with a beloved IP. Location Hollywood, California, USA Client Universal Creative Industry Theme Parks — Attractions Awards 2022 Thea Award for Outstanding Achievemet More Projects

Jurassic World: The Ride


Jurassic World : The Ride Theme Park Attraction Jurassic World: The Ride is a headline attraction at Universal Studios Hollywood, based on its previous ground-breaking incarnation – Jurassic Park: The Ride. With new films in the Jurassic World franchise hitting theaters, THG worked closely with the Universal Creative team to provide creative direction and lead the development of upgrades for the iconic ride. This included the new Indominus Rex & T-Rex confrontation, the Mosasaur Digital Aquarium, the all-new tiki bar Isla Nu-Bar, and much more. The refreshed story and updated elements opened to rave reviews in the summer of 2019, extending the power and longevity of the legendary attraction for generations to come. Location Hollywood, California, USA Industry Theme Parks Awards 2022 Thea Award for Outstanding Achievement More Projects

DreamWorks Theatre


DreamWorks Theatre 4D Theatre Show THG, working directly with the Universal Creative team, developed the redesign of the former location of the Shrek 4D attraction into the DreamWorks Theatre: Kung Fu Panda Adventure at Universal Studios Hollywood. THG provided creative direction and show set design to guide the narrative and the projection-mapped animation integration with the theater. As part of the process, THG created extensive mockups and sightline studies to ensure the successful execution of the tech-heavy attraction. A major design goal was to seamlessly integrate the look of the theater with the classic Spanish Revival style of the Universal Studios Hollywood main street. That architectural style was then extended to the interiors of the theater lobby and the main attraction space. In a significant upgrade from the Shrek 4D show, the Kung Fu Panda Adventure doesn’t limit the media to a screen – it uses the entire theater as a projection surface! As the show progresses, the venue transforms from classic Hollywood cinema to a 360-degree projection-mapped depiction of the “spiritual realm” from the Kung Fu Panda universe.  This crowd-pleasing transformation elicits spontaneous applause and cheering from the audience – a sure sign that THG’s mission of telling amazing stories with invisibly integrated technology was accomplished. Location Hollywood, California, USA Industry Theme Parks More Projects

The Simpsons Ride


The Simpsons Ride Dark Ride THG worked closely with the Universal Creative team to help transform the iconic Back to the Future: The Ride attraction at both Universal Studios Hollywood and Universal Studios Florida into The Simpsons Ride, based on the hugely popular animated show. THG provided blue sky creative development, ride vehicle design, concept art, and show set design. The Simpsons Ride continues to delight audiences worldwide and remains one of the most popular attractions at the resorts. Location Orlando, Florida & Hollywood, California Industry Theme Parks More Projects

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