Beyond All Boundaries is a groundbreaking theatrical experience at the National WWII Museum, produced in collaboration with Executive Producer Tom Hanks, combining panoramic media, kinetic sets, and special effects to bring the story of World War II to new audiences. The National WWII Museum in New Orleans presented THG with a monumental challenge: tell the story of America’s World War II experience in a way that captivates younger visitors learning about WWII for the first time, while equally connecting with WWII veterans and history buffs for whom the basics are second nature. THG delivered Beyond All Boundaries, a groundbreaking theatrical experience that has become the Museum’s signature attraction. In collaboration with Executive Producer Tom Hanks and the Museum, THG created an experience founded in the authentic, first-person accounts of people who were involved in the U.S.’s WWII effort. To bring those stories to life—while also conveying the nearly incomprehensible scale of the war—THG created a 4D theater event that combines epic-scale, multilayered projections, kinetic sets and props, immersive audio, atmospheric special effects and an emotional musical score. During the show, audiences feel tank treads rumbling across North Africa’s deserts, brush snow from their cheeks during the Battle of the Bulge, and recoil from enemy anti-aircraft fire as opposing forces try to bring down “their” B-17. In addition to increasing and sustaining long-term attendance figures at the Museum, Beyond All Boundaries was recognized with a 2010 Thea Award from the Themed Entertainment Association and a 2010 Gold MUSE Award from the American Alliance of Museums. Location New Orleans, Louisiana, USA Client The National WWII Museum Industry Museums Awards 2010 Thea Award for Outstanding Achievement 2010 Gold Muse Award, Multi-Media Installation More Projects
Marc Epstein
The Hettema Group2025-09-03T21:09:30+00:00William Alton VP, Marketing and Business Development As the Vice President of Business Development and Marketing, Epstein is responsible for managing THG Creative’s marketing and sales strategy as well as cultivating business relationships, identifying new opportunities and working alongside THG’s senior leadership to grow and shape the future of the innovative company. Epstein has spent his career working throughout the media and entertainment industry, building exciting campaigns through unique collaborations. He spent the majority of his career with Nickelodeon, leading innovative marketing partnerships for non-traditional and new business partners, shaping sports marketing strategy, and crafting programs to support Nickelodeon’s recreation venues, tours, and exhibits. Epstein oversaw the creation and marketing efforts for multiplatform programs for media partners such as Nationwide Insurance, United States Postal Service, and Famous Footwear; developed Nickelodeon-themed sport’s events including the Teenage Mutant Ninja Turtle 400; and enhanced experiential initiatives with partners including VStar, Triple Five Group, and Universal. He was most recently at Six Flags developing strategically aligned marketing programs that organically integrated clients into the theme parks. Epstein’s experience also includes roles at the Hallmark Channel, Young & Rubicam, and NBC where we started his career as an NBC Page. Back to team
Crystal Lobby
The Hettema Group2026-06-12T09:36:05+00:00The Galaxy Crystal Pavilion is a dazzling three-story lobby show at Galaxy Macau, featuring a kinetic ceiling of over 380,000 Bohemian crystals and 150,000 individually animated lights choreographed with original music and media. THG designed & produced the dazzling and innovative Crystal Lobby Show at the Galaxy Macau five-star casino resort on behalf of the Galaxy Entertainment Group. The show features a three-story pavilion crafted from more than 380,000 precision-cut Bohemian crystals and over 150,000 invidually animated lights. Completing the stunning attraction is a kinetic ceiling, dancing fountains, and a 360-degree media presentation that surrounds the pavilion. A collaborative effort that involved a worldwide team of 450 designers, artisans, engineers and craftspeople from over 25 countries, the Crystal Lobby Show is an animated, kinetic pavilion that features 32 dancing fountains, 8 leaping water jets, and an immense moving ceiling of 24 overlapping, crystal-clad petals and 12 rotating crystal chandeliers — all centered on an elegant, airborne crystal lotus flower. These elements synchronize to original music in an immersive spectacular of light, color, and sound. THG designed and produced three completely original shows, each incorporating music, animation, and media, to showcase the natural beauty of the interplay between crystal and light. The initial show, “The Phoenix Returns,” celebrates the Lunar New Year by honoring the auspicious arrival of Fenghuang, the immortal multicolored mythological phoenix whose rare appearance is said to foretell auspicious harmony. Heralded by an original score and visuals conjuring drums, music, fireworks, firecrackers and traditional red lanterns, this display celebrates the arrival of the New Year, which brings new opportunities for continued prosperity and joyfulness. Location Macau, China Client Galaxy Macau Industry Hospitality — Casino More Projects
Maeve Scanlon, Esq.
Sydney Holt2025-03-11T19:21:04+00:00William Alton Vice President of Business Affairs As the Vice President of Business Affairs, Scanlon is THG’s head of legal and responsible for managing the business’ legal processes from proposal commencement to project completion. She leads project negotiations, intellectual property management, and contractual relationships with clients, vendors, subcontractors, and business partners. Scanlon has spent her career in the entertainment, events, and location-based and themed entertainment industries, focusing on and specializing in contract, corporate, intellectual property, and employment law. Her dynamic in-house approach working directly with business teams has led to strategic and strong collaborations with global clients like Warner Bros. Entertainment, Universal Studios, Disney, SeaWorld, and numerous world-class theme parks, production companies, museums, and pop-up experiences. She has overseen and managed all legal and compliance efforts for a wide range of clients and projects, acting most recently as Global Head of Legal for Thinkwell Group, where her innovative and collaborative approach led to many successful international location-based and themed entertainment projects. Scanlon has a passion for supporting her community, and aside from previously acting as counsel for the Special Olympics World Games, sits on Boards and committees of various non-profit organizations and charities in the Los Angeles area. Back to team
Dodger Stadium
The Hettema Group2026-06-12T09:40:29+00:00Dodger Stadium is the iconic home of the Los Angeles Dodgers, elevated through immersive activations including themed dining, historical interactives, and family-friendly creative experiences. Dodger Stadium is the iconic home to Major League Baseball’s Los Angeles Dodgers. THG was hired to elevate a planned stadium expansion through the use of entertainment and immersive activations, including themed food and beverage concepts, historical interactives, family-friendly activities, and creative technologies. Utilizing brand engagement strategies, and highlighting guest experience enhancement, our space planning created excitement and movement throughout the new areas of the stadium. Utilizing comprehensive 3D Models of Dodger Stadium, THG provided all of the previsualization for the expansion, including marketing materials such as high-quality stills, 3D renders, fly-throughs, and marketing videos. Location Los Angeles, California, USA Client Los Angeles Dodgers Industry Sports and Leisure — MLB More Projects
Scott Sinclair
The Hettema Group2025-03-11T19:21:29+00:00Scott Sinclair Executive Director of Design Scott has played leadership roles in the conceptualization and design of many high-profile themed entertainment projects, including the Dragons Wild Shooting interactive dark ride at Lotte World in Seoul, Korea; the Hello Kitty Theme Park in Anji, China; Tokyo DisneySea; Walt Disney World Magic Kingdom’s Tomorrowland; Sony’s Metreon retail entertainment center in San Francisco and Mediage in Tokyo; and multiple live shows and parades for Disneyland’s Marketing and Entertainment Division. He has served as lead designer on numerous other ambitious projects, including Paul Allen’s Science Fiction Museum and Hall of Fame in Seattle, The National Ag Science Center in Central California, Ski Dubai indoor ski resort, and Paul Allen’s “Flying Heritage Collection,” a WWII fighter plane display in Seattle. EDUCATION B.A., Theater Technology/Set Design, California State University, Long Beach NOTABLE PROJECTS & CLIENTS Magic Kingdom, Tomorrowland Tokyo DisneySea Ski Dubai Science Fiction Museum and Hall of Fame, Seattle Abbey Road Studios Chicago Museum of Science & Industry Dollywood Universal Studios Shanghai Disneyland Dreamworks Chimelong Ocean Kingdom Back to team
William Alton
The Hettema Group2025-03-11T19:21:41+00:00William Alton Senior Director of Design William Alton is Senior Director of Design with over 25 years working in the Theme Park, Hospitality, Retail and Restaurant industries. He has been Design Team Lead for the Universal Studios Hollywood Jurassic World. the Dodgers Stadium Renovation and Entertainment Plaza projects, the Atlantis The Palm Dubai Aquaventure and many other projects in the United States and internationally. He served as Vice President of Design for Paramount Pictures Parks and Resorts where he supervised the creative and design development of all other national and international aspects of recreation and hospitality for Paramount Pictures. He had development oversight on many R&D projects, including VR and AR themed entertainment experiences based on Paramount Films. Alton also worked with major game companies in developing Next-Gen Gamified experiences for theme park applications and worked as a creative consultant and concept designer for Walt Disney Imagineering in the development of attractions and resorts for Disney’s Anaheim, Paris, Tokyo and Hong Kong. Back to team
Ezra Perez
Sydney Holt2025-03-11T19:21:56+00:00William Alton Director of Project Management Thoughtful, versatile, and dynamic project director with 15+ years’ experience working with and guiding creative project teams from concept to delivery. Accustomed to managing multi-disciplinary teams to deliver world class one of a kind attractions on accelerated time tables in logistically challenged environments as the Owners representative. Projects completed total $1.1B over a 15 year period. NOTABLE PROJECTS Fast and Furious: Supercharged, Universal Studios Hollywood, California The Wizarding World of Harry Potter, Universal Studios Hollywood, California and Orlando, Florida Velocicoaster, Universal Studios Orlando, Florida Back to team
Paramount London
The Hettema Group2022-07-13T17:51:32+00:00Paramount London Entertainment Resort London Paramount is a £4 billion theme park resort concept in Kent, England that will feature brands from Paramount’s iconic portfolio of I.P which includes the Star Trek and Mission Impossible brands. The park will also showcase characters and stories from The BBC and Aardman Animations as well as paying tribute to the UK’s legendary entertainment brands, delivering ‘best of class’ experiences. Themespace team members provided early-stage consultation to assess the opportunity, aid develop investor propositions and deliver inputs on top-line viability. Alongside helping develop the underlying vision and concept for the resort and its operational strategy. Our team were overall Creative Directors, delivering the resort master plan and all concept artwork. We also delivered concepts and detailed programming for rides, attractions, shows, retail, dining and entertainment experiences. Our Business Executive was also responsible for delivering comprehensive strategic analysis work, operational programming and business modeling on all of the resorts proposed indoor ‘Midway/Box’ concepts, theatres and live events. Themespace senior producers and cultural specialists were also responsible for overseeing the integration of the ‘Best Of British’ brands and for developing the overarching story of the park. Location London, England Industry Theme Parks More Projects
Dan Freedman
Sydney Holt2025-03-11T19:22:35+00:00William Alton Director of Facility Design Dan has played an influential role in the inception and conceptualization of thematic and facility design projects around the world for 20+ years. His abilities to understand the client needs, collaborate in the development of the program and spatially plan projects has been the focus of his experiences. Project contributions for notable projects and clients include a range of Master Planning, Facility Design, Spatial Programming, Queue Analysis, Partner Integration, and Blue-sky development of innovative new ride systems. Dan is also a noted inventor with multiple patents for ride systems, restraint systems and operational components. Dan has a vast tribal knowledge of theme park components and a strong understanding of operational considerations in the early design phases of projects. Dan’s 12+ years at Universal Creative allowed him to contribute to a vast number of projects with some notable IP’s including the Wizarding World of Harry Potter, Nintendo, Illumination, DreamWorks, Hasbro and many others. Prior to Universal Creative, Dan conducted facility designs within the traditional architecture world with a range of projects including Hospitality, Commercial, Mixed Use, Residential, Institutional and Religious. NOTABLE PROJECTS & CLIENTS Universal Studios Florida – Opened and Non-disclosed Projects Islands Of Adventure – Opened and Non-disclosed Projects Universal Studios Hollywood – Non-disclosed Projects Universal Studios Japan – Opened and Non-disclosed Projects Universal Studios Singapore – Non-disclosed Projects Universal Epic Universe Non-disclosed thematic projects for Universal Creative and New Business Ventures Back to team






