Secret Life of Pets: Off the Leash

2022-06-20T23:26:39+00:00

Secret Life of Pets: Off the Leash Theme Park Attraction THG worked with Universal Creative to provide creative consultation and leadership from concept design through installation on the Secret Life of Pets: Off the Leash attraction at Universal Studios Hollywood. THG collaborated closely with the IP holder to help create an attraction that delivers on all the fun, charm, and mischief of the films. The original Secret Life of Pets film answered the age-old question: what do our pets do all day while we’re out of the house? The ride at Universal Studios Hollywood takes it a step further and lets us become pets that are about to be adopted into a new home. THG worked on the attraction alongside Universal Creative throughout its development cycle, beginning with concept sketches and narrative development illustrating potential scenes and premises for approval by Illumination, the producer of the films. These scenes were then further developed in the schematic design phase, with special attention paid to the integration of audio-animatronics and projection-mapped special effects. Finally, THG followed the project into the field and helped oversee the final installation of the ride. The attraction premiered in April of 2021 and has since become an audience favorite at USH – a testament to the power of a well-designed dark ride combined with a beloved IP. Location Hollywood, California, USA Industry Theme Parks — Attractions Awards 2022 Thea Award for Outstanding Achievemet More Projects

Saraya Aqaba

2022-06-20T20:38:33+00:00

Saraya Aqaba Cultural Attraction Working for The Royal Hashemite Court of Jordan from 2002 through 2006, THG was responsible for the development of the overall concept, program, master plan, and layout for this 105-hectare property. The project included a highly thematic marketplace/bazaar and retail areas with restaurants, coffee houses, small gallery museum spaces, an aquarium/oceanic center, water park, and other public spaces and gardens. Resort and residential planning included the development of boutique hotels, apartments, single-family homes, and a 30-hectare lagoon. The entire project was woven around an elaborate backstory which lent cultural authenticity to this unique destination. Location Aqaba, Jordan Industry Cultural More Projects

Malaysia Truly Asia Center

2022-06-20T17:34:41+00:00

Malaysia Truly Asia Center Cultural Attraction THG was selected as the designer and project manager for the Malaysia Truly Asia Center (MTAC) in Kuala Lumpur. MTAC was designed to be a unique, culturally oriented destination with international tourist appeal – a portal to the rest of the country. THG’s concepts involved high-end and immersive experiences in order to offer guests a supremely compelling and entertaining taste of Malaysia and its signature blend of ethnic and cultural diversity. THG created a master plan, a variety of proposed attractions, and concept art that brought those designs to life. Location Kuala Lumpur, Malaysia Industry Cultural More Projects

Project Crescent

2022-06-14T17:59:40+00:00

Project Crescent Cultural Attraction THG provided concept and master planning services for the Crescent Center development in the Middle East. This cultural attraction is designed to provide visitors with a moving, personal encounter with Islam and the evolving culture around it through a deepened experience of its history, values, and beliefs. The major program components consisted of hotels, residential condominiums, a retail, dining, and entertainment center, and a cultural and entertainment complex called Al Buraq – an extraordinary leisure, learning, and entertainment opportunity for all ages. Al Buraq showcased a vision of the culture of the Islamic world, past and present, through cutting-edge technology and all the resources of contemporary storytelling: an epic-sized 3D movie, a swooping coaster ride, and an inspiring simulator. This unique combination of guest engagement technology, classic design, and spiritual insight added up to an exciting and vivid expression of Islam at once ancient, modern, and eternal. Location Middle East Industry Cultural More Projects

TreePeople Center

2022-06-14T17:20:41+00:00

TreePeople Center Public Education Facility TreePeople’s Center for Community Forestry is a launching point for bringing the forest and the healthy benefits to the urban neighborhoods of Los Angeles. The four-acre public education facility and meeting place opened in late 2008, engaging people of all ages in the important work of solving the region’s environmental challenges. Andy Lipkis, TreePeople founder and president, turned to THG to develop an interpretive master plan. THG conducted a comprehensive study of the organization, interviewed key stakeholders, synthesized the information, and crafted the brand message and mission. This brand then informed the interpretive master plan itself. Location Los Angeles, California, USA Industry Cultural More Projects

Russian Jewish Museum

2022-06-14T00:05:44+00:00

Russian Jewish Museum Museum THG developed the overall preliminary concept, program, layout, interpretive program, and master plan of this recently opened museum as part of an adaptive re-use of a historical building. The design included avant-garde technology, authentic artifacts, and theatrical presentation modes to create a new standard for museums. Location Moscow, Russia Industry Museums More Projects

Everland Sky Cruise

2022-06-13T22:32:49+00:00

Everland Sky Cruise Sky Cruise Experience THG was engaged by Everland to enhance the Sky Cruise experience, a gondola system transporting guests between the European Adventure and American Adventure areas of the park. By creating thematically strong beginning and end points, THG highlighted the idea of travel between special places. Working closely with the Everland design team during the concept and schematic design phases, as well as providing art direction services during the construction phase, THG developed a unique theme for each station to lend continuity to the areas in which they were built. The American Adventure station was inspired by the romance of turn-of-the-century American train stations, while the European Adventure station, set in an old European environment, mimics a classic English-inspired street of facades. Location Yongin, South Korea Industry Theme Parks More Projects

Explore: Blue Planet Red Planet

2022-06-13T17:23:17+00:00

Explore: Blue Planet Red Planet Museum Exhibit THG partnered with Gallagher & Associates of Bethesda, Maryland to design a major new wing of the Museum of Science and Industry Chicago. The joint creative concept was the winning proposal in a design competition that involved over 50 major international exhibit design firms. The 18,000-square-foot project, which focuses on the exploration of Mars, as well as exciting new frontiers here on earth, features innovative and highly experiential presentations to create a new level of engaging museum experience. Client Museum of Science and Industry Chicago Location Chicago, Illinois, USA Industry Museums More Projects

ExplorOcean

2022-06-08T22:00:47+00:00

ExplorOcean Museum Exhibit Newport Beach, California has a rich and storied maritime heritage. Home to six miles of Pacific shoreline and one of the most scenic pleasure harbors in the world, this special place has always served as a gateway to the ocean. THG was tasked with imagining a place where visitors can learn and be inspired by the wonders of the ocean – ExplorOcean. Combining state-of-the-art experiences with informative interactive exhibits, this unique facility will plunges visitors into humankind’s epic adventure of ocean exploration, so they too become inspired to uncover the secrets of Earth’s wild blue frontier. THG completed the concept design phase of this new visitor experience along with the design and opening of a preview center to showcase the concept for this new facility. Location Newport Beach, California, USA Industry Museums More Projects

America I Am

2022-06-08T19:09:24+00:00

America I Am Museum Exhibition A 2010 Thea Award recipient for traveling exhibition, this 10,000-square-foot touring museum—presented by Tavis Smiley—hit the road in early 2009. Developed in partnership with The Smiley Group, Inc. and organized by Arts and Exhibitions International and Cincinnati Museum Center, the tour’s 12 galleries were based on original concept design by THG. America I Am: The African American Imprint features more than 150 artifacts that tell the story of the nation’s African people and their legacies through objects, texts, religion, music, narration, and media culled from every period of U.S. history. Location Various (Traveling Exhibition) Industry Museums More Projects

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