The National WWII Museum in New Orleans presented THG with a monumental challenge: tell the story of America’s World War II experience in a way that captivates younger visitors learning about WWII for the first time, while equally connecting with WWII veterans and history buffs for whom the basics are second nature.
THG delivered Beyond All Boundaries, a groundbreaking theatrical experience that has become the Museum’s signature attraction. In collaboration with Executive Producer Tom Hanks and the Museum, THG created an experience founded in the authentic, first-person accounts of people who were involved in the U.S.’s WWII effort. To bring those stories to life—while also conveying the nearly incomprehensible scale of the war—THG created a 4D theater event that combines epic-scale, multilayered projections, kinetic sets and props, immersive audio, atmospheric special effects and an emotional musical score.
During the show, audiences feel tank treads rumbling across North Africa’s deserts, brush snow from their cheeks during the Battle of the Bulge, and recoil from enemy anti-aircraft fire as opposing forces try to bring down “their” B-17. In addition to increasing and sustaining long-term attendance figures at the Museum, Beyond All Boundaries was recognized with a 2010 Thea Award from the Themed Entertainment Association and a 2010 Gold MUSE Award from the American Alliance of Museums.