Themed Experience Design - THG

Imagination
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Themed Experience DesignThe Hettema Group2025-03-11T17:37:47+00:00

THG Creative specializes in uniquely creative, impactful design & production in the world of experiential entertainment.

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What an incredible week at @tea_connect's #INSPIRE

What an incredible week at @tea_connect's #INSPIRE2025. The conference kicked off with a fantastic panel discussion on the Thea Award-winning Priddy Family Foundation Freedom Theater at @wwiimuseum. Phil Hettema (THG Creative), Peter Crean (The National WWII Museum), Daren Ulmer ( @mousetrappe), and Matthew Jordan Leeds (Composer) shared insights on bringing this powerful experience to life—thank you to everyone who joined us for this inspiring panel.

We were truly honored to celebrate Freedom Theater at Saturday's Thea Awards Gala with an Award for Outstanding Achievement — Museum Attraction, recognizing the collaboration and creativity that made this project possible. A huge thank you to the Themed Entertainment Association for this incredible honor and to our amazing partners who helped bring this meaningful attraction to life.

THG Creative is proud to support the @tea_connect

THG Creative is proud to support the @tea_connect INSPIRE conference as a sponsor! INSPIRE brings together the brightest minds in themed entertainment to share ideas, celebrate innovation, and shape the future of our industry. Excited to connect with friends old and new.

THG wishes everyone a Happy #LunarNewYear! We are

THG wishes everyone a Happy #LunarNewYear! We are proud to work with clients across the globe to bring stories to life through unique and transformative interactive experiences, including the Crystal Lobby at @galaxymacau. During the Lunar New Year, the Crystal Lobby comes alive every thirty minutes with an original score and visuals conjuring drums, music, fireworks, firecrackers, and traditional red lanterns, wishing that the new year will bring new opportunities for continued prosperity and joyfulness.

On this International Holocaust Remembrance Day, T

On this International Holocaust Remembrance Day, THG Creative reinforces our commitment to remembering history's lessons, combating antisemitism, and protecting our shared humanity. We are honored to be able to work with partners like @wwiimuseum in New Orleans, Louisiana, to tell stories that honor the victims and survivors of the Holocaust, as well as those who fought bravely to defeat rising fascism.

As the year comes to a close, we want to send our

As the year comes to a close, we want to send our warmest holiday wishes to all who have made the last year so special.

From coast to coast, we’re so grateful for the amazing people who make THG Creative what it is—and for the trust you place in us to bring your visions to life. Here’s to a joyful holiday season and an even brighter 2025!

In addition to winning a Thea Award for Outstandin

In addition to winning a Thea Award for Outstanding Achievement, the Priddy Family Foundation Freedom Theater at the @nationalwwimuseum was recently awarded two gold Muse Awards for Interior Design - Cultural and Experiential & Immersive - Live Experiences. Congrats to the team for their work on this award-winning experience!

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