William Alton Founder Phil Hettema, Buzz Price Lifetime Achievement Award Winner, is THG Creative's Founder. With a distinguished legacy of over 40 years in themed entertainment, Phil leads a world class team of experience designers, architects, and media producers known for creating uniquely compelling guest experiences with great emotional resonance. Notable projects include One World Observatory at One World Trade Center, the High Roller Observation Wheel at The LINQ in Las Vegas, and Beyond All Boundaries at the National World War II Museum in New Orleans. Prior to forming his own company, Phil was Senior Vice President, Attraction Development for Universal Studios Theme Parks Worldwide for 14 years. He was responsible for the creative development of all major attractions and shows, including Terminator 2: 3D, Jurassic Park, The Amazing Adventures of Spider-Man, Backdraft, and many more. He oversaw master planning for all five Universal parks, including domestic and international expansion for Universal Studios Hollywood, Universal Studios Florida, Universal’s PortAventura in Spain, Universal Studios Japan, and, most notably, the conception and delivery of Universal’s Islands of Adventure in Florida. He also served as Senior Creative Executive for Location Based Entertainment at Dreamworks. Phil is an alumnus of ArtCenter College of Design, instructed courses at the institution, and endowed a scholarship for environmental design. He has been a guest lecturer at Carnegie Mellon University, USITT, IAAPA, KIN, ICOM, SIGGRAPH, and at the TED Conference. Phil holds four patents for entertainment technology solutions and has been honored with numerous Thea awards from the Themed Entertainment Association (TEA) including Theas for One World Observatory (2016), Beyond All Boundaries (2010), FiestAventura (2000), The Amazing Adventures of Spider-Man (2000), Universal’s Islands of Adventure (2000), and Terminator 2: 3D (1997). In 2017, Phil was honored to receive the Buzz Price Award for Lifetime Achievement from the TEA. Back to team

William Alton Chief Executive Officer Erik is the Chief Executive Officer of THG, an experience design and production studio based in Pasadena, CA. He has acted in a host of creative leadership and advisory roles for signature parks and attractions for some of the world’s most high value brands, IPs and developers such as Universal, Dreamworks, Paramount, Sony, and McKinsey to list just a few. Whether cultural, entertainment or a blend of the two, Erik is able to elevate an experience to the delight of the audience and the success of the developer. Highly accomplished and well respected within his industry, Erik is recognized as a dynamic, creative visionary with a long history of developing innovative and award-winning experiences all over the globe. Back to team