Top of the Rock Observation Deck Experience Completed in October 2024, THG Creative proudly partnered with Tishman Speyer to reimagine the Top of the Rock experience at Rockefeller Center in New York City. Over five years, the THG team transformed this iconic destination into a vibrant celebration of its nearly century-old history, blending state-of-the-art innovation with timeless Art Deco elegance. The revitalized attraction introduces visitors to multiple immersive experiences, including dynamic Welcome Gallery activations, a multimedia theater show, and redesigned elevator journeys that seamlessly connect the mezzanine to the breathtaking rooftop. The crown jewels of the project are two exhilarating rooftop features: The Beam, a recreation of the iconic "Lunch Atop a Skyscraper" photo, and Skylift, a circular platform that elevates guests 30 feet above the 70th floor for unobstructed 360-degree views of New York City. THG worked in harmony with expert partners to honor the Rockefeller Center legacy while introducing cutting-edge technologies, ensuring every visitor leaves with unforgettable memories. Location New York, New York, USA Industry Cultural Attraction More Projects

One World Observatory Observation Deck Experience a state-of-the-art guest experience that elevates the observation deck from spectacular sightseeing opportunity to inspirational journey. THG, in partnership with Legends, designed and produced this Thea Award-winning attraction after winning an international design competition. THG, in partnership with Legends, participated in an international design competition before being ultimately selected to design and produce the One World Observatory experience at One World Trade Center. For New Yorkers and people around the globe, One World Trade Center has proven to be much more than a beautiful new skyscraper. It stands as a beacon of hope—a monumental icon of rebirth and a testament to the resilience of the human spirit. THG looked to build upon that uplifting story by creating an observatory experience that celebrated the achievement that One World Trade Center represented while also providing an inspirational experience all its own. The One World Observatory is actually multiple attractions in one, with each attraction building upon the next before leading to the ultimate reveal of the main attraction – spectacular views of the New York skyline. Featured attractions include a time-traveling media elevator, a media tribute to the spirit of New York City, and a ground-breaking gesture-driven media sculpture that allows NYC experts to help guests discover the very best of the city. The entire experience is designed in an impeccably executed contemporary style which complements the modern, sleek architecture of One World Trade Center. One World Observatory was designated LEED Platinum Certified for Commercial Interiors by the USGBC. It won a 2016 Thea Award for Outstanding Achievement and was an Outstanding Achievement winner in the 2015 HOW International Design. Location New York, New York, USA Client Legends Industry Museums — Observation Deck Awards 2016 Elevator World Project of the Year 2016 Thea Outstanding Achievement More Projects