Kate McConnell


William Alton Creative Director Kate McConnell has spent more than 20 years telling stories in live spaces, from theater to theme parks, museums, cultural attractions, and brand centers for a wide variety of clients including Warner Bros., Google, Lionsgate, Universal Studios, and more. Before coming to THG, Kate provided creative leadership in a wide range of roles. In Microsoft’s Customer Engagement Team, she led the development of immersive experiences for Microsoft’s business-facing brand and technology centers. As Executive Creative Director for North America at Neon (formerly Cityneon), she oversaw the development of large-scale, touring experiences for major IPs including Avatar, Marvel’s Avengers, and Transformers. And as Senior Creative Director and Head of Content at Thinkwell Group, Kate led teams of collaborators in the creation of exhibits and experiences from blue sky all the way to opening day. Trained as a dramaturg with a specialization in Shakespeare, Kate places the guest perspective at the center of storytelling, combining powerful narrative structures with playful uses of technology and environment to create experiences that are authentic, enriching, and transformational. EDUCATION MFA - Dramaturgy & Dramatic Criticism, Yale School of Drama NOTABLE PROJECTS Richard Nixon Presidential Library US Marshals Museum Warner Bros. Studio Tour Hollywood Google’s The Grove Experience Center Warner Bros. World Abu Dhabi - select attractions Back to team

Stefan Lawrence


William Alton Creative Director Stefan Lawrence is a creative director with over 15 years of experiential storytelling experience, having created experiences for such clients as Walt Disney Imagineering, 20th Century Fox, Marvel, Lionsgate, Nickelodeon, Merlin, Hasbro, BBC, Aardman Animation, Nintendo, Red Bull, and many more. Most recently, Stefan was Creative Director at Rethink Leisure & Entertainment, where he worked on numerous theme parks, FECs, and other location-based entertainment projects.When he’s not at work, Stefan enjoys old ships, watching movies from 1984, tiki drinks, special effects, barbecue, mid-century furniture, Japanese action figures, vintage travel art, Swedish detective novels, and doing the crossword. EDUCATION B.A. Cornell University NOTABLE PROJECTS 20th Century Fox World, DubaiThe London ResortThe Optimist Alternate Reality Game, Walt Disney ImagineeringMotiongate, DubaiFan2Sea Comic Con Cruise Back to team

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