William Alton VP, Marketing and Business Development As the Vice President of Business Development and Marketing, Epstein is responsible for managing The Hettema Group’s marketing and sales strategy as well as cultivating business relationships, identifying new opportunities and working alongside THG’s senior leadership to grow and shape the future of the innovative company.  Epstein has spent his career working throughout the media and entertainment industry, building exciting campaigns through unique collaborations. He spent the majority of his career with Nickelodeon, leading innovative marketing partnerships for non-traditional and new business partners, shaping sports marketing strategy, and crafting programs to support Nickelodeon’s recreation venues, tours, and exhibits. Epstein oversaw the creation and marketing efforts for multiplatform programs for media partners such as Nationwide Insurance, United States Postal Service, and Famous Footwear; developed Nickelodeon-themed sport’s events including the Teenage Mutant Ninja Turtle 400; and enhanced experiential initiatives with partners including VStar, Triple Five Group, and Universal. He was most recently at Six Flags developing strategically aligned marketing programs that organically integrated clients into the theme parks. Epstein’s experience also includes roles at the Hallmark Channel, Young & Rubicam, and NBC where we started his career as an NBC Page. Back to team