William Alton Chief Creative Officer Erik is the Chief Creative Officer and COO of THG, an experience design and production studio based in Pasadena, CA. He has acted in a host of creative leadership and advisory roles for signature parks and attractions for some of the world’s most high value brands, IPs and developers such as Universal, Dreamworks, Paramount, Sony, and McKinsey to list just a few. Whether cultural, entertainment or a blend of the two, Erik is able to elevate an experience to the delight of the audience and the success of the developer. Highly accomplished and well respected within his industry, Erik is recognized as a dynamic, creative visionary with a long history of developing innovative and award-winning experiences all over the globe. Back to team