Project Description

Susan Spence headshot

Susan Spence

Story Strategist

As a story strategist and concept ideator for attractions and destinations, Susan is driven by a passion for transforming client brands and content into immersive visitor experiences. She produces written deliverables for all phases of THG projects, in the form of concept and design narratives, guest journey maps, multimedia scripts, and exhibit copy.

With a graduate and undergraduate education in anthropology, Susan brings a unique cultural sensitivity to her projects. She has additional schooling and professional experience in fiction and nonfiction film.

Through the past 25 years, Susan has contributed to iconic projects for high-profile clients around the world, including Tishman Speyer/Rockefeller Center, Legends/One World Trade Center, Universal Creative, NASA, and Chicago’s Museum of Science and Industry.


B.A., Anthropology (Phi Beta Kappa), University of Florida
M.A., Anthropology (Distinction), The American University

  • Top of the Rock, Rockefeller Center, NYC
  • One World Observatory World Trade Center, New York City
  • U-505 Submarine, Museum of Science & Industry Chicago
  • Apollo/Saturn V Center, NASA Kennedy Space Center
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